November’s 2023 Tech Updates
As winter comes on, the holidays are getting closer. Following tradition, we provide you with a monthly summary of noteworthy …
Social media management tools play a vital role in managing, analyzing, planning, and monitoring content. To enhance the quality of content and engage with the target audience, marketers often need a single SMM tool. On the world web, they have access to a myriad of social media management tools used to create, edit, and post content to different SMM channels from one platform. Marketers may also schedule posts, share the dynamics of the project with other project collaborators, and track analytics, which helps to fuel working processes, improve social media engagement, and customer traffic. We would like to share one of our projects on building an advanced SMM solution for better content and traffic management.
The client contacted Agiliway in a need to improve the functionality of the SMM tool, which allows managing all social media channels from one platform. The company provides innovative solutions, which ensure effective social media engagement campaigns for different brands. They successfully maintain their brand image due to campaigns, which call-to-action, increase conversion rates, and multi-brand engagement. The given tool provides value for marketers to have access to all materials in one place and facilitate content publication. Now the client wants to enhance a given social media management tool, which is related to automating the content creation and publication process, enhancing workflow with partners and contributors, and optimizing analytics process.
Taking into account the fact that we have worked with multiple SMM channels, we faced such difficulties as:
Our full-stack team worked on the given project using React Native on the front-end and Symphony PHP Framework on the back-end to build a web and mobile SMM tool. We added the needed functionality starting from effective publication to analytics. Thus, we have implemented such solutions, which allowed to:
The given social media management solution brings multiple advantages for marketers to create, edit, crop, and publish content from one platform to set of different channels, including Facebook, LinkedIn, Twitter, Instagram, YouTube, and other customized ones based on client’s needs. It helps to reduce time on posting content separately to each channel and allows automatically scheduling publications. The multi-functional tool is useful not only for publishing posts but also because of the ability to work and optimize different content directly at the platform. Marketers have an opportunity to share their materials with partners, influencers, ambassadors, and any other project collaborators. Building specific access point modules, each user has a specific role or permission to have access to specific content, which facilitates teamwork and better performance.
At last, we provided an additional analytics feature, which allows marketers to track the total reach and engagement rate. We developed the web and mobile automated marketing platform, which now entails quick access to content, the opportunity to work with the project on the go, schedule posts, collaborate with colleagues, and conduct extended traffic metrics.
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